Cheryl K. Chumley
Washington Times
June 18, 2013
It hardly gets more Orwellian than this. New technology would allow cable
companies to peer directly into television watchers’ homes and monitor viewing
habits and reactions to product advertisements.
The technology would come via the cable box, and at least one lawmaker on
Capitol Hill is standing in opposition.
Mass. Democratic Rep. Michael Capuano has introduced a bill, the We Are
Watching You Act, to prohibit the technology on boxes and collection of
information absent consumer permission. The bill would also require companies
that do use the data to show “we are watching you” messages on the screen and to
explain just what kinds of information is being captured and for what reasons,
AdWeek reported.
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Tuesday, June 18, 2013
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