Sarah Weber
dailydot.com
January 12, 2014
he U.S. Supreme Court decided Friday to accept a case that could have a
broad-ranging impact on how we view television on the Internet.
The case, ABC v. Aereo focuses on the business model of Aereo, a
service that uses mini-antennas to capture over-the-air broadcast television on
a cloud-based digital video recorder for paid subscribers.
Before we go any further, you’re probably wondering why anyone would buy a
service like Aereo when they can get local broadcast channels for free.
Clearly you’ve never lived in a basement apartment. Home antennas can be
pretty flaky, and the signal quality depends on a lot of factors that are out of
your control.
So, if you don’t want to sit through painful blips in the signal when you’re
watching your favorite show, you have just a few options. You can subscribe to a
cable service that carries local broadcast channels—but that’s expensive and
increasingly something people are cutting out
of their lives.
You can also try to watch shows on the Internet, but that’s not easy either.
There’s often a delay between when programs are broadcast and when they become
available for viewing on network websites or Hulu. Waiting until a season is on Netfilx takes even longer.
These factors combined into what Aereo saw as an opportunity. By setting up
clusters of mini-antennas in a certain service area (New York City, for
example), the company can take those free, over-the-air broadcasts and become a
sort of middle-man technology to get them to you. On the Aereo website,
subscribers choose the local programs they want to watch using a cloud-based
digital video recorder. Then, one of Aereo’s mini-antenna directs the right
broadcast signal to that DVR to record the show. You can watch the show as it
happens (with a slight delay), or you can save it for later viewing.
It’s a pretty affective runaround—except it takes control of how and when the
shows are viewed out of the hands of the broadcast companies, without any kind
of compensation. And therein lies the problem.
Several major networks—including NBC, ABC, CBS and Fox—have
sued because they’re afraid services like Aereo will strip them of control
of their programs and cost them billions in lost retransmission fees.
That’s no small matter for local television stations that have come to rely
on those fees as an important source of revenue. Cable, satellite, and Internet
competition have reduced the amount station affiliates can make with
advertising. If services like Aereo start cutting into retransmission fee
revenue, the networks argue it could spell financial disaster for local
broadcast stations (and for the networks themselves).
The major broadcast networks are so freaked out, they’ve threatened to
take their stations off the air and make them paid-only services, though that’s
likely an empty threat aimed at rattling policy makers into action.
Despite the uproar from the major networks, the
courts have so far taken Aereo’s side in the dispute. A New York federal
appeals court upheld a lower court’s ruling to allow Aereo to operate, saying
streams of shows to individual subscribers did not constitute a “public
performance.” Therefore, there’s no merit to the broadcasts’ copyright
infringement lawsuits.
Now that the U.S. Supreme Court has accepted the networks’ latest appeal, the
networks will get another chance to make their arguments against Aereo and other
similar services.
That’s what makes this case one to watch. If Aereo succeeds, the marketplace
will get a green light to create more such recording services and broadcasters
will have some tough decisions about how to deal with the potential loss of
revenue and control. If the networks succeed, there could be a broad, chilling
effect on what video can be recorded and uploaded to the Internet.
Mark your calendar to check for new developments in April. That’s when the
case is expected to go before the court.
H/T ZDNet
Sunday, January 12, 2014
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